Are You Getting Tons of Traffic But No Sales?

Are You Getting Tons of Traffic But No Sales? This is one of the most common question I hear from internet marketing forums. Here, I’m going to shed some light on why getting tons of traffic does not equal to making tons of money online.

In a recent webinar I attended, it focuses on generating tons of traffic using pay per click from Google Adwords, Yahoo, Bing and the secret here is ….

A large part of online traffic could come from India and Philippines where majority of them does not have credit card on hand to buy your product or whatever offer you have.

Think about it, you could have the best product online and most hungry crowd in front of your website, but without a credit card, there will be no sale! However, this problem could easily be solved by targeting countries which have proven purchasing power.

Most search engines that offers pay per click campaigns allows you to do some country targeting easily.

For those who are doing contextual ads including banner and text, you might want to focus on the demographics of your traffic. In the past, I used to think how the heck can Google determine the age, gender and even interest of the visitors? Are they using some voodoo or black magic?

The secret is Google can do that and the “magic” is all those data that Google collected when you signed up for their free email service…..  And this applies to all the free email services from yahoo, hotmail, aol etc….

So by matching your product offer to the demograhics of your visitors, you  will be filtering some traffic and your conversion rates will defintely improve.

And yes, don’t forget to test. Always test your traffic with your offer and make sure you do generate some sales before investing huge dollars into the campaigns.

Hope this post help you to get a better targeted traffic.

Any other ways to generate more sales? Will love to hear your comments.